Minimal was launched in 2002. As an affiliation of Rumah Mode Factory Outlet in Bandung, Minimal's launching was based on the credo of focused vision of excellence. Minimal offers high quality and affordable casual and formal fashion apparel, shoes, handbags, and accessories.

Our mission is to make every woman well dressed for their activities and to let them feel that they can be whatever they want to be with the clothes and accessories that they wear. Minimal provides a wide range of selection, from formal to casual, from woven to knits, and from solid to printed. Our chic collections of apparel and accessories are perfect for working in the office, socializing on weekends, and other activities in between.

The first Minimal store opened in 2005 at Istana Plaza, Bandung. Since then, Minimal has expanded to 35 retail and 2 outlet stores throughout Indonesia. More openings are planned in 2011.