Founded in 2002, minimal’s mission is to provide youth, women, men and netizen an internationally inspired, on trend and premium quality fashion at best price.
minimal has 75 stand-alone stores with more than 7,500 sqm in Indonesia. We are present across 22 provinces, 33 cities, and has a customer oriented staff of over 500 people.
On 1 November 2012 minimal launched a new exclusive line – minimalGold. This collection aspires to open up another avenue for customers who are seeking affordable luxurious style. Gold is available in limited pieces, in exclusive stores.
Following the sucess of minimal Gold, in 2014 minimal launched minimal Basic, minimal Denim, Tres Jolie by Minimal and Men collection.
This early 2015, minimal designed a new line for sophisticated profesional women, minimal Career.
Minimal offers online shopping in www.minimal.co.id
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